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However, there
may be mistakes in typography or content. Also, this ebook provides information
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Table of Content
Introductory
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When it comes to marketing online
and selling products, many people are not sure how to get visitors to their
website or how to market their products.
Any business
owner knows that when starting an internet business, it's essential to run
strong marketing campaigns in order to achieve success. Whether it's promoting
a single product, service, business opportunity, you have to somehow figure out
how to get the right people to see your business.
There are
numerous ways to target the right people in order to achieve financial success
online. One way in particular is through bulk e-mail.
Granted it does
work and it can be a numbers game, however there are some services that pay
people too open e-mail and read them. In order to find the services that work,
you will have to test them and see which bulk e- mail services yield real
results.
A number of very
reputable companies offer marketing packages that often contain downloadable
CD’s teaching expert marketing strategies and
secrets. A lot of systems have received mass appeal to online business
seekers simply because it cuts out all of the
prospecting and phone calls.
Anyone that has
been in any type of network marketing business knows that they can spend an
entire day on the phone prospecting in hopes of finding just 1 person that will
join their opportunity. Marketing systems will do most of this work for you so
you don't have to.
Many marketing
systems will let you take a sneak preview of their compensation pay plan and
business model. When it comes to marketing online, it’s easy to make mistakes
and it’s easy to waste a lot of money
testing new
ideas. Any marketing package tries to cut down on the hassle of spending
advertising dollars only in hopes of making it all back.
When looking for
a new home business it can be an overwhelming process with all the programs
available online. Most programs do not teach people how to market successfully
online which eventually leave people empty handed and broke. Finding a program
that makes it easy to duplicate success is an essential part of any home-based
business.
Before deciding
on a home-based business be sure you know what you’re looking for and by this,
I mean find a program with a proven track record. Find a program that has
testimonials and a system already in place that teaches you how to duplicate
their success. We know that most people want to do almost nothing and receive
everything.
The truth that
comes with any home-based business is that it does take time and effort to get
it running. The initial boost will ensure a long successful home business
career. Eventually you can ease up and put your system on automatic and reap
the rewards, but not without doing some hard work first.
Chapter 1: Explosive
Joint Ventures
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Everyone needs targeted visitors
to their websites and tis could proof, at some times, to be a very tough job to
do.
You hear that you
need to do one thing from this guru and the other guru tells you to do another.
It gets confusing at one point.
Now, the one
strategy that will never fail you is finding good partners. Basically, even
internet marketing is about the “partners” you have and find. You need link partners to gain popularity in the search
engines and when you want to sell a product, effectively, you need JV partners
to get this thing rolling.
Now why should I do a JV?
Well, whenever
you have a product and you want to launch it, it may be wise to find websites
in your niche that have lists and may be interested in selling your products.
And even if they don’t have a list, just ask them if they would like to promote
your product on their website.
What is in it for them?
Great question…
whenever your set-up a JV, you need to be sure there is something in it FOR
THEM. So, depending on you focus you could offer them a commission of 50 up-to
100% on a product you sell.
So how do you
determine what kind of commission you will give to your affiliates? It really
depends on your focus… if you want to build a list of paying customers quickly,
your set-up a JV and give as much commission as possible to your JV partners
but when it is for a product that you are going to sell as your main product,
you could offer them a commission anywhere between the 50 and 65% (you still
need to make a living yourself).
In the first case
the product doesn’t have to be extremely high priced, it is all about building
that list with “paying customers”… your golden list. So, something like $9,95
would be just fine and perfect to attract partners and hand you over their lists.
Especially if you give-out a commission of 100%.
Now, the next
thing you should do is make it as simple as possible for the JV partner. What I
mean by that is that you shouldn’t let them do too much work. You should create
all the messages for them (so they can send it out to their list), create a
couple of banners that they can put up on their websites, text links, etc.
Now, I have shown
you the basics of setting up a JV. Marc Goldman knows a lot more about how-to
set-up Joint Ventures, effectively. So, if you ware truly interested, I highly
recommend you to do a search on him on Google.
I want to stop by giving you step by step
directions you can follow when your set-up your Joint Ventures:
1: Have a product to sell. You need to
make sure you have some kind of product you could sell before you can set-up a
JV. And this doesn’t have to be your own product, just think outside the box or
check out this website for more information about Joint Ventures.
2: Set-up your website. When your
set-up a JV for your own product, you need a website to promote that product.
So, you will need to buy hosting and a domain name. I personally get my domains
at GoDaddy and my hosting at HostGator.
3: Find JV partners. This is a very
time-consuming task but very rewarding in the end. All you should do is look
for websites in your niche and ask them if they want to be your JV partner. Try
to call them if possible and otherwise send them an email about your affiliate
program (how much they can make, other advantages for them).
4: Set-up and prepare for launch. If
you want to learn more about how to set-up a launch, you should take a look at
this website. He knows everything about launches and can most surely help your
set-up a launch in your own niche. I will just cover some basics.
What you need
to do is make sure your follow ups are ready, that you start getting prospects
before you launch and keep these prospects updated and
interested about
your product, create a sense of urgency like your product is the best they can
get in your niche.
And it will make
sure that your partners will make more money and the next time you launch
something, they will be happy to help you out.
I hope this
article has been useful and will help your set-up some explosive Joint Ventures
in the future.
Chapter
2: Ways to Get Free Marketing Exposure
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Are there really ways you can get
valuable marketing exposure without spending any money?
You bet there
are. The trick to uncovering these methods is to think of creative ways you can
get your products or services in front of, or in the hands of, your prospects.
And that last part is critical.
It is only
valuable marketing if it is targeted at the people you have identified are most
likely to buy your products or services.
1) Share Your Knowledge
If you have
specialized knowledge or expertise related to your business, think of ways to
share that knowledge. Consider writing a regular column for a website or
publication that targets the same customers you target.
Become a regular contributor to a magazine or radio or TV program.
2) Create
Information Products
Package and
distribute your knowledge in the form of an Ezine, Newsletter or Special
Report. Build your contact list and distribute this valuable information on a
regular basis. Use this as an opportunity to market your products and services
and be sure to Include special offers or bonuses to recipients who act by a
certain date.
3) Offer
Seminars and Do Presentations
Do you offer a
professional or personal service? Consider booking yourself for speaking
engagements where you can provide valuable information in your area of
expertise to groups of people. Make sure the groups are representative of the
types of customers or clients you believe are most likely to benefit from your
services. This tactic serves several marketing purposes.
First, it gets
you out in front of your prospects. In marketing this is called “generating
awareness” and it is the first step toward making a sale.
Second, it allows
people the opportunity to get to know you and/or your services. And with a
service business, where clients are buying “you” (that really is what they are
buying when they purchase your services) it is crucial that they understand the
services you provide and that they get to know you.
People like
working with people they like. Given the choice between hiring two people with
the same skills and services, most people will choose the person they like or
feel the best chemistry with.
Make sure to give
attendees a special offer on your products or services at the end of your
presentation. Give the offer a deadline to create urgency for them to take
advantage of the offer on the spot.
4) Give
Something Away
Find a way to
give away samples of your products or services. Is there an association or
group meeting or any other event that is looking for donations to be given away
as door prizes?
Why not donate
a package of your services or products? You will gain exposure (a free
advertisement by the group leader) among the entire group when your package is
either auctioned off, or announced and given away in front of everyone. You are
also giving the person who wins the package the chance to sample your products
or services at no risk.
You could further
leverage this marketing by offering the “winner” an incentive to refer others
to you. The “winner” might also be a great person to provide feedback to you,
or a testimonial regarding how they felt about your product or service, that
you can use in future marketing.
Yes, there may be
a hard cost associated with the product you are giving away, or a “time” cost
associated with the time you are donating, however when you weigh that cost
against the number of people who are being exposed to your products or
services, usually it is well worth it. And it
certainly is
cheap (and usually more effective!) in comparison to buying an ad.
My advice is to
incorporate this sort of activity into your operational budget and simply
consider it a cost of doing business.
There are all
kinds of ways to generate exposure of your products and services without paying
for advertising space. Yes, sometimes this does involve giving away product or
service, but I don’t consider that a hard “marketing” cost. I have found that
the benefits always outweigh the cost of my time or my products.
The trick is to
target well, or in other words, locate where your prospects congregate or what
media they read or view, and then find creative ways to get yourself, your
products or your services, in front of them in those places.
Chapter
3: Steps for Improving Your Email Marketing
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The success of your email
marketing campaign is often based on a set of complex factors.
However, a number
of these issues can be proactively managed to ensure an optimized response.
When developing your next email campaign, consider the following guidelines.
1. Your list.
Certainly, one of
the most important aspects of any email marketing campaign, your list is
directly correlated to your success. Are your names recent? Have they agreed to
be marketed to? Have they shown an interest in products or services similar to
your own? Make sure that you are using a house list (names you collected on your
own) or have been purchases from a
reputable broker.
2. Your
subject line.
Getting a user to
open your message is paramount any email marketing campaign. The best way to
determine the subject line that works best is to break your emails into three
random yet equal groups. Measure the response to each email and use the highest
producing one as your control. In follow up emails, try to beat the response
rate of your control email.
3. Your sender information.
What
information appears on the sender line of your email? Will your prospects
recognize it? Do they want to hear from you? Often times, emails are deleted
without ever being opened due to an indiscernible sender name. Your sender name
should be brief and easily understood.
4. Track your results.
Tracking allows
you to determine who opened your message and clicked on a link or multiple
links within your email. By determining what worked and what didn’t, you can
replicate success on your next email. As described above, tracking is
particularly important when testing subject lines, imbedded links, and other
direct response vehicles.
5. Make sure
you unsubscribe method is in place and working.
The CAN-SPAM
act of 2003 requires that all email messages contain clear directions on how to
opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows
those receiving your email to send you and email and indicate their desire to
opt-out from receiving further emails from you or your business. If recipients
no longer want to hear from you, it’s in your best interest to remove them from
your list.
6. Your images
are correctly referenced and you've used alt tags in each image.
Improperly
referencing your images can cause them to appear broken when you send your
message - the dreaded red x. To insure the image is referenced correctly it
must appear as:
img src="http://www.yourdomain.com...." rather
than, img src="/images/picture.jpg".
Alt tags are
another important part of your images. The new security features on almost
every email client these days disables images automatically. Having alt tags in
place allow your reader to identify the image and determine if it is safe to
enable.
7. Test,
Test, Test!
No matter what
your involvement with email marketing happens to be, it is essential that you
follow the guidelines above for successful results. In addition, the key is to
test, test, test! After each email campaign, measure your opens, click-throughs,
and purchases.
Document the
specific date, time, list, subject line, and content used to produce your
results. Refer back to your documentation prior to your next campaign.
Email doesn't
have to be a complex form of marketing. There are many best practices you can
follow and some simple rules that ensure effectively delivery, open and
conversion.
By following the
simple rules presented in this article, you’ll not only deliver and effective
email campaign, you’ll discover a consistent method for generation revenue for
your business.
Chapter
4: Save Money on Marketing a Business
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The most effective marketing
methods such as advertising in newspapers, popular magazines, on TV are very
expensive for small businesses, especially for most start-ups.
Thanks to
Internet, in the recent years, some very powerful, and cost- effective, even
free marketing strategies have become popular.
Here are some
tips to help you save money on marketing your business without sacrificing
quality or results. In fact, some of them are very affective to boost your
business cost effectively and fast. Implement them repeatedly and save a lot of
money and time while attracting hundreds of thousands of more visitors to your
website.
1. Link Exchanges
To exchange links
with other Web sites is the most popular marketing strategy used by travel and
tourism related businesses. Link exchanges help increase link popularity, and
the chances to get higher search engine placements and ranks.
In addition,
you will have higher chances to be seen by more surfers, to attract more
visitors to your Web site, which will highly increase your sales, and return on
investment (ROI).
To find the Web
sites which are willing to reciprocate links, without the risk of spamming
anyone, go to a major search engine such as Yahoo!, Google, MSN, and write in
the search bar, for example, "Travel & Tourism Link Exchanges"
or, "Travel & Tourism Reciprocal Links".
The Web sites
listed in the first 20 in these sections will provide you with the high-quality
link exchange resources. To exchange links with these higher ranked Web sites
will also help your Web sites get higher ranks.
2. Directories
It is a good
strategy to submit your Web site to Travel & Tourism Directories. Because
directories have a lot of surfers and visitors who are trying to find the
travel and tourism related businesses who offer the best deals to match their
needs.
You can reach
millions of targeted prospective buyers among these directories' visitors who
might be your loyal customers later on. So, you should not underestimate the
power of Directory marketing, and start to submit your Web site to the Travel
& Tourism Directories as soon as possible. They will help you promote your business
affectively, and mostly for FREE.
You can also find
important marketing tips and resources in Directories to grow your business
fast.
3. Pictures
& Photographs
Images are vital
elements to attract readers' attention to your ads, to your articles &
press releases, to your Web sites. Make sure you use charming photos everywhere
you can.
How and where to
get such charming photos? Always keep in mind that almost all photos and images
you can find on the Internet have Copy Rights, which means it's illegal to use
them, so you should never re-publish them without the written permission of the
original owners. Or, you will have to pay big amounts of money to settle the
possible sues.
You can buy
photos online if you find the ones you would like to use. But, the prices of
real nice photos are high.
The best
cost-effective solution is to take photos yourself, which will also give you
the freedom to choose the places, angles, lights, and colors before taking the
pictures to your heart's content.
When taking
photographs, try to get as many shots in as possible. Then you would not need
to pay other photographers to purchase photos to use in your websites,
articles, press releases, and advertisements.
To take
photographs yourself will save you a lot of money. If you have a library of
images for your advertising needs, you will not only save tremendous amount of
money, but save a lot of time, too. You can use them in your brochures,
articles, press releases, as well as in your websites, and in your
advertisements whenever you need.
4. Try to do
What You Can Yourself
You can, of
course, hire experts to design your website, for writing press releases,
articles, copy writing, advertising, photography, professionally.
But, you can do
them, at least some of them, yourself when you want to save money. You will
then spend money only for tasks that really need the expertise of a
professional.
Keeping this in
mind, we have provided information in the 'Grow Your Business Fast' program, on
how to write a successful article yourself, how to write press releases in a
traditional news story format, that will look real professional, how to market
your products, services, informational material, affiliate programs to become a
marketing champion in a few months very cost effectively, saving a lot of
money.
5. Articles
When you write an
article, you can send it out yourself, or send it to a free or pro article
distributor who will disseminate it to newsletters, e-zines, magazines, local
and national newspapers, websites; follow it up and see if it was published in any of these
publications. If it was, you can be sure that it covers certain required values.
Then you can use
your 'accepted & published' article, or at least parts of it, in your
website, in your sales letters, in your advertisements, you can even write it
in the traditional news story format, and send it to a press release
distributor to be sent out to media outlets.
6. Press-Releases
The best way to
send your press releases out, is to submit it to a free or pro press release
distributor. If you select a good one, they would send your press release to
the media outlets where you would get the best results.
Some of them are
experts who know how to do it, depending on their own experiences. If you
choose a pro distributor, your chances to get outstanding results would be
higher.
Your press
release(s) that an editor wrote a news on and published in a popular
publication would attract a lot of visitors to your Web site, eventually
increases your sales tremendously; also, it would be a good sample for you to
use the same values in your future press releases.
7. Your Ads
You can implement
the same strategies explained in #3 above, for your ads, too. Watch closely
which of your ads generated more traffic and sales. Then, use them at your
website, in your newsletter, other related newsletters, use the most powerful
lines in your signature file, in your classified ads, in the safe mailing
lists, e-zines, in your solo ads ... everywhere possible, over and over again.
Get the same positive results repeatedly.
Chapter 5: Dynamic Marketing Tips
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Here are 8 dynamic marketing tips
to help you increase your sales and profits fast.
1. Don't Just
Sell Benefits
Don't just tell
prospects what they gain when they buy your product or service. Tell them what
they lose if they do not buy it. Most people fear loss more than they desire
gain. Customers want your product or service to enjoy the benefits it provides.
They will want it even more when you remind them of what they lose by not
buying it.
2. Use
Pleasant Surprises to Close Sales
An unpleasant
surprise can kill a sale. But a pleasant surprise can help close a sale. For
example, adding an unexpected bonus immediately before your prospect takes the
last action to complete a sale will eliminate any last- minute hesitation.
3. Provide Fast
Delivery - Even When You Can't
The faster you
can deliver your product or service the more sales you will get. If you cannot
deliver all or part of your product immediately, add something to the purchase
that you CAN deliver immediately. It could be as simple as a series of helpful
tips related to your product posted on your web site ...available only to new
customers.
4. Make Buying Easier
Every
non-essential action in the buying process is an opportunity for customers to
reverse their decision to buy. Look for ways you can make your buying procedure
easier and faster. For example, many marketers use a multi-step shopping cart
to get online orders when a simple online order form would do the job with just
1 or 2 quick clicks.
5. Improve
Your Offers without Lowering Your Price
You don't have to
reduce your price to improve your offer. Instead, simply load it up with
bonuses. Make sure your bonuses have a high perceived value to your customers
...even if they cost you little or nothing.
6. Keep Your
Advertising Up to Date
If you never make
any changes in your advertising, your sales will eventually decline. Don't
abandon advertising that's working - but do keep trying to improve it. And
regularly test new advertising to see how it works for you.
7. Outsmart
Your Competitors with Alternative Marketing
Look for some
alternative marketing methods your competitors are overlooking. That's how one
internet marketer discovered direct mail postcards. They proved to be a highly
effective and very low-cost way to generate traffic to her web site ...while
concealing her marketing activity from competitors.
8. Neutralize
Customer Complaints Quickly
Handle customer
complaints quickly and with a positive attitude. Strive to preserve your
relationship with the customer instead of your immediate profit from them.
They will reward
you with repeat sales and referrals instead of punishing you by telling everybody
they know about their unhappy experience ...causing you to lose future
customers.
Each of these 8
marketing tips reveals a proven low-cost marketing tactic many other small
businesses have used to boost their sales and profits.
Integrate them
into your marketing program now and you'll quickly start enjoying the same
results too.
Chapter
6: Tips To Be Successful With Your Own JV Offer
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Most likely you have already
heard other people getting all excited about JV's and how they can help you
build your online business.
Or maybe you
belong to that group of people who are not familiar with JV offers, which is
short for joint venture offers... also known as business proposals.
Either way...
you can benefit tremendously from the following 8 tips to be successful with
your own JV offer.
Let's get
started...
1. A JV offer
doesn't require a JV partner to buy your products or services to become a JV partner.
Asking you
potential JV partner to buy the product or service would be considered a sales
offer and not a JV offer. A JV partner is usually offered a free review copy of
your product or service.
Doing that
drastically increases your chances to gain a JV partner as this makes him or
her feel obligated to return the favor by doing his part of the partnership and
e.g. promoting your product or service to their lists.
Why am I
mentioning this? Yes, you guessed it right... I had people contact me to do a
JV with them and when I asked for a review copy to check first the value of the
product... I was referred to their sales page!
2. A JV offer has to be a
win/win or better a WIN/win.
A JV offer has to
provide your JV partner with one or more additional benefits for becoming your
partner... his WIN. Your win will e.g. be to be able to tap into your JV
partner’s list and gaining extra sales.
A JV offer that offers a win/win could e.g. be:
"I am
looking for JV partners that can promote my product or service to their list of
contacts.
In return for you
are recommending my product or service to your list, I will not only provide
you with a free review copy of my product or service, but also pay you a 10%
higher commission than regular affiliates."
Another example... a JV offer
for a service you provide could e.g. offer this:
"I am looking for a JV partner who needs a small
to medium sized software product developed in Visual Basic. I can offer to do
that for you free of charge in return of 10% of the profits you generate
selling that software for the first year starting at your first sale and 5% for
the time after the first year."
Again, a
win-win situation... the JV partner has a product without out of pocket expense
that he can sell exclusively to his lists, his WIN. And you can earn royalties
for live without your own list.
3. Don't make the initial JV proposals too lengthy. Especially
when you propose to a well know marketer, this can be the JV kill. Those people
often have very limited time and will not even read your message all the way to
the end if it's pages long.
It is better to
send a short teaser email first and then follow up once they reply with all
details.
4. Make your
potential JV partner feel like you're a peer and not a salesperson.
Do your research before you send
your first email to a potential JV partner.
Make the style of
your JV offer personal, mention details about their business and how the JV
offer can help them in what they want to achieve.
5. Don't let
your JV partner do all the work, participating in the JV should very as little work as possible for them.
Be prepared and
offer them to provide marketing material for your JV partner. This can be
solo-ad copy, banner and text ads and other materials your JV partner can use
to share the word about your product or service.
The less work it
is for them, the more likely they will become your JV partner. It is that
simple.
6. Don't just
go only for the big player.
Overlooking
smaller publishers that have a very loyal and responsive list can be another
mistake. Besides, those will be much more likely interested in your JV offer as
they are not flooded with them (yet).
7. Show them
how you can help their clients and customers.
Give an example
how your product or service compliments your potential JV partners own products
or services. This way you help them to provide an even better service to their
clients and customers.
This will also
build trust that doing a JV with you will not only earn you and them money, but
show that you are interested in helping them to look good in front of their own
clients and customers.
8. Test your
web copy and conversion rates and provide details.
By letting them
know your conversion rate, they will know that sending traffic to your is not a
bottomless pit. They can estimate how much they will be able to earn by doing a
JV with you.
If you know e.g.
that you will generate 1 sale out of every 70 targeted visitors your sales page
gets, then let them know that you have a 1.4% conversion rate on targeted
visitors.
Chapter 7: Internet Marketing Myths
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Every day thousands of people go
online to make money but most of them fail miserably.
This is because
they either truly believe one of the 6 Internet Marketing Myths or all of them.
You can read them below and discover the grain of salt in all of them.
Myth #1: Internet Marketing is EASY
This is probably
the biggest myth of all, and let me tell you Internet marketing is hard, takes
time, effort not mention money and anyone who suggests otherwise is trying to
sell you a bunch of horse hockey. Granted that it's comparatively easier to
brick and mortar in that there's no inventory to carry, no shipping of goods no
sales staff and virtually no overhead, but a lot of work is still involved.
Myth #2: ANYONE Can Make Money Online
Folks, this is
simply not true. Unless someone gets off their lazy boy recliner and
download/read everything they can about internet marketing, and put an action
plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE
NOTHING.
Myth #3: You Can "GET RICH QUICK" On the Net!
This is the trap
that a lot of newbie internet marketers falls into including myself when I
first started, why? because scammers make it sounds so easy and let me tell
you, chasing "get rich quick scheme" is a WASTE OF TIME! money and
energy. It just won't happen overnight, instead do some research and find out
what people really want and need then give it to them especially a sense of
reality.
Myth #4: It's FREE to Do Business Online
This is one of my favorite myths because I believed it during my first
year of internet marketing and it just wasn't true then, it isn't true today. Compared to opening your first coffee
shop or gift shop in downtown Los Angeles,
internet business
start-up cost and maintenance cost is pretty low. Once you have your domain set
up, you only pay for internet connection, advertising and ongoing educations,
that's it. You can't expect to make money selling free stuff and ask others to
do the same. Folks! it takes money to
make money.
Myth #5: It's TOO LATE to Start an Internet Business
Most internet
marketers would love to hear people say "It's too late now, too many
competitions, I should just pack my bags and go home, the internet is too
complicated, etc...". You know why? the less people they have to compete
with the better which in turn will make them more money.
The fact is, it's
never ever too late to start anything and that includes internet business. I
firmly believe that the internet is not going anywhere and you should too.
Every year the stats will show you the number of people shopping
online are
increasing, their spending dollars are growing and the number of people going
online is increasing also.
Myth #6: The BIG Money Talk is JUST HYPE
As I've told you
before, "it takes money to make money?" Well it's true, although you
will be hard pressed to find experienced internet marketers to tell how much
they spend on promoting and advertising. Sometimes, you have to dig a little
deeper to find the truth in every hype you read. It's a fact that the people
that makes a lot of money online also spends a lot of money on advertising,
tools, resources and know how to get the job done.
If you are
willing to take the necessary action to make 'big money' happen for you - it
will. It takes time. You can criticize, be skeptical and sure that 'big money'
can't happen for you - and it won't. Sit down and write a financial and a sound
business plan. Local Chamber of Commerce can give all the info you need to get
started.
If you believe that you will succeed you're right, if
you believe that it won't work, you're right also.
To summarize, you
have heard people's story how they're making a fortune on the internet and how
easy it is but the reality is some stories are NOT out of this world or
unrealistic but it just doesn't happen overnight. You just
have to apply a
bit of common sense into it, find what you love to do, have a game plan, stay
focus and you my friend might find the right opportunity to make all your
dreams come true.